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Why hire an affiliate marketer?

Every business needs affiliate marketing. It is an important part of the marketing mix for companies of all sizes. It refers to participation in affiliate programs on the Internet. Advertisers create advertising media such as banners that are displayed on selected partner sites, on blogs as well as in feeds or videos. Why hire an affiliate marketer?

The professional profile of the affiliate marketer

Affiliate marketing is a subfield of online marketing. Basically, it is an Internet sales cooperation, called an affiliate program. A seller, called a merchant and a website operator, the affiliate, are involved. If you want to know more about the job of an affiliate marketer, here is a useful link. The affiliate program allows all aspects of the collaboration to be clearly regulated (including the type of advertising media, remuneration, tracking, number of clicks, conversions). It is not uncommon for an affiliate network to be placed above the two partners. This serves as a platform that not only offers the technical conditions for transparent tracking, but also enables a thematic connection of merchants and registered affiliates.

What are the tasks of an affiliate marketer?

The affiliate marketer's scope of work includes many points that require intensive affiliate monitoring, first and foremost. As an intermediary between the affiliate and the merchant, the affiliate manager ensures, depending on the requirements, that the technical aspects of the affiliate program are correct, that the creative component meets the wishes of both parties and that the turnover is optimized and increased sustainably. Overall, it can be said that he is responsible for the smooth running of the affiliate program and for supporting the affiliates.